Indie makers · side hustlers · freelancers

Your scattered side revenue,
as a real hourly rate.

Revenue from App Store and Stripe plus hours from the built-in timer or Toggl — horog combines them into your per-project hourly rate. Decide what to keep and what to drop with real data.

Start free · no card required

My Side Project A↓ Low
$0.00/ hr
$580÷40h
$580
40h

Drag the sliders to play

Dashboard

Every side project, one screen

Sorted automatically each week. See which project actually pays off per hour.

Overall rate
This week · May 19–25
↑ 12%
$14.50/ hr
Hourly rate · last 12 weeks

$9.20 twelve weeks ago, $14.50 this week. Same revenue with fewer hours, and the rate climbs.

Monday morning email
Your weekly rate report
horog Insights
  • Overall rate this week: $14.50/h, up 12% from last week.
  • Best performer: ‘My Side App’ at $28.40/h — App Store revenue grew.
  • ‘Paid Templates’ sits at $1.80/h, flat for 4 weeks.
Next move: shift the 5 hrs/week on Paid Templates to My Side App.
Hourly rate by project

Sorted by rate, not revenue. Your top earner is often your worst hourly rate.

One-line definition

Time × Revenue = Real Hourly Rate

A simple formula. Nobody put it in one place — until now.

01

9 integrations + built-in timer

Auto-sync from 9 external services (App Store, Google Play, AdMob, Stripe, and more) every hour. No external tools? Start right inside horog with the built-in timer and manual entry.

00:42:15
App StoreGoogle PlayAdMobStripeLemon SqueezyPolarTogglWakaTimeGoogle Calendar
02

Real per-project hourly rate

Revenue alone is not enough. Dividing it by hours spent reveals which side actually pays well per hour.

My Side AppApp Store
$28.40
$1,136 ÷ 40h
Payment SaaSStripe
$11.20
$896 ÷ 80h
NewsletterStripe · Toggl
$3.80
$190 ÷ 50h
03

AI weekly insight

One email Monday morning. Best project of the week, your hourly rate trend, one suggested next move.

Monday morning email

Best performer: ‘My Side App’ at $28.40/h — App Store revenue grew.

Next move: shift the 5 hrs/week on Paid Templates to My Side App.

Why horog

Side by side with 5 comparable tools.

ToolPro monthlyVs. horog
Stripe Dashboard$0Stripe only. No time.
Sleek Analytics$9Subscription only. No time.
RevStash Pro$39horog Pro is 77% cheaper.
Baremetrics$75+horog Pro is 87% cheaper.
ChartMogul$119+horog Pro is 92% cheaper.
horog Pro$9Time-aware + Korean-friendly + native App Store — only on horog.

FAQ

Where is my data stored?+

Supabase (Korean region option available). API keys are encrypted with AES-256-GCM and only exist in memory briefly.

Does App Store Connect really connect?+

We call the official Sales/Trends Report API directly. Hourly auto-sync. No manual exports.

Can I see my hourly rate without an external time tracker?+

Yes. horog has a built-in timer and manual time entry, so you can start right away. Connect Toggl, WakaTime, or Google Calendar later for automatic sync.

Is the built-in timer available on the Free plan?+

Yes. The built-in timer and manual time entry are unlimited on every plan. The "1 external time tracker" limit on Free only applies to connecting external tools like Toggl, WakaTime, or Google Calendar.

Refund policy?+

Full refund within 14 days if horog doesn't fit your workflow — no questions asked. Email hello@horog.app.

Time × Revenue = Real Hourly Rate

See this week's side hourly rate, in one place.

5-min setup. No card. Free tier works forever.

Start free · no card required

horog — Time × Revenue = Real Hourly Rate · horog