Indie makers shipping 3-10 side projects
Revenue lives in five dashboards. Time lives in your head. You go a whole year without knowing your real $/hour on any project. This is the use case for you.
The indie maker data reality
- Revenue: App Store, Stripe, LemonSqueezy, Polar, AdSense — 5 places
- Time: Toggl sometimes, WakaTime for coding only, meetings/planning/debugging never logged
- $/hour = revenue ÷ time — opening 5 dashboards to add it up is the actual work
- So you never run the number. Not once in a year.
Result: you spend a year on a $1.80/h project. 1/40 of your day-job rate.
How Horog solves it
1. 8 integrations, auto-sync
App Store Connect (direct, no RevenueCat needed), Google Play, Stripe, LemonSqueezy, Polar — hourly. Plus Toggl, WakaTime, and Google Calendar for time.
2. One $/hour line per project
Revenue ÷ time, computed for you. See 4-10 projects side by side on one dashboard. Decide what to kill, what to scale — from data, not feel.
3. Monday morning: one AI insight email
Last week’s best project, any $/hour drops (warning), and one next action. You don’t need to check the dashboard daily — 30 seconds in your inbox covers it.
Indie maker view — vs other tools
| Tool | Revenue | Time | App Store direct | $/mo |
|---|---|---|---|---|
| RevStash | ✓ | ✗ | Via RevenueCat | $39 |
| Baremetrics | ✓ | ✗ | ✗ | $75+ |
| Toggl | ✗ | ✓ | N/A | $9-18 |
| Horog | ✓ | ✓ | Direct | $9 |
Start now
Beta runs 2026-06 to 2026-09. First 100 makers get Pro free for 3 months. No card, just email.