P2 Persona · 25%

Day job + 1-3 side hustles

Your day-job $/hour is obvious. The $/hour of the 1-3 side hustles you run before work and on weekends? Unknown. This is the use case for deciding which side to scale and which to shut — from data, not guilt.

The side hustler data pain

  • Day-job $/hour = salary ÷ hours worked — clear
  • Side-hustle $/hour = ??? — almost never known
  • Side work eats your mornings and weekends — health and relationships pay the tax
  • “If this side pays 1/3 of my day job, should I shut it?” You have no answer

Result: no opportunity-cost lens. You spend a year on a side hustle when one more hour at the day job would’ve paid more.

How Horog solves it

1. Set your day-job rate — compare sides against it

Set your day-job rate in settings (e.g. $50/h). Every side hustle shows as a % of your day job. A $5/h side hustle = 10% of day-job pay.

2. Revenue + time per side, unified

App Store, Stripe, LemonSqueezy revenue + Toggl, WakaTime, Google Calendar time — auto-synced. 1-3 sides, one $/hour screen.

3. Scale or shut — the call

Warning when $/hour drops for 4 weeks straight. The AI weekly insight says things like “Side A is down 8% for 4 weeks running. Your day-job hour pays 5x more. Consider shutting.” — a concrete decision, not a feeling.

Side hustler view — vs other tools

ToolSide revenue syncDay-job compareTime tracking$/mo
Spreadsheet/NotionManualManualManualFree
RevStash$39
Horog✓ auto✓ auto✓ auto$9

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Beta runs 2026-06 to 2026-09. First 100 makers get Pro free for 3 months. No card, just email.

Side Hustlers — Horog Use Case · Horog